Mar 9, 2021 | Business and Productivity, Magic Industry Wisdom, Marketing & SEO
When someone visits your website for the first time, you have just a few seconds to make a powerful first impression. What your website communicates in those few seconds can make the difference between a customer and a lost opportunity. If your magic website...
Feb 2, 2021 | Business and Productivity, Magic Industry Wisdom, Marketing & SEO
If you’re creating content (you should be!) then images are a necessity. Images attract and engage your audience. You’ve heard the phrase “a picture is worth a thousand words.” Images communicate what sometimes can’t even be conveyed...
Jan 7, 2021 | Business and Productivity, Magic Industry Wisdom, Marketing & SEO
If you regularly create relevant blog posts about magic don’t read this article. I’ve often struggled to write content (regularly) for my websites. (I’m responsible for content on five websites.) I’m a self-proclaimed website geek and...
Oct 26, 2020 | Magicians, Marketing & SEO
The holiday season is upon us. I swear it comes faster every year! In a bizarre way, the Covid Pandemic has virtually prepared you for the holiday season because you’ve been performing over Zoom and other channels. Hopefully you have a lot of the fundamentals...
Oct 14, 2020 | Ecommerce, Magic Industry Wisdom, Magicians, Marketing & SEO
I recentaly heard that in Q1 of 2022 Google is once again changing the name of this service which has morphed through many names including Google Places, Google My Business (hence the title) and now the most recent renaming is… Google Business Profile. Google...
Sep 24, 2020 | Ecommerce, Magic Industry Wisdom
Magic dealers fall into two categories: Those who have been the victim of fraud and those who will be. When I speak of fraud I don’t mean just credit card fraud. I am including all the ways customers with ill-intentions take advantage of you. As a website...
Sep 10, 2020 | Business and Productivity, Magic Industry Wisdom
I recently listened to a podcast that talked about a behavior known as “survivorship bias.” Survivorship bias is the act of focusing on successful people, businesses, and processes while ignoring the failures. Focusing on just the successes blinds us to...
Sep 4, 2020 | Ecommerce, Magic Industry Wisdom, Magicians, Marketing & SEO
Why You Need Video Marketing YouTube is the second largest search engine. Website visitors are 64% more likely to purchase online after watching a video. If you’re not convinced, read on. Your Next Steps Videos engage your audience and effectively demonstrate a...
Aug 6, 2020 | Ecommerce, Magic Industry Wisdom, Magicians, Marketing & SEO
Whether or not you have a “local” magic-focused business, your business WILL benefit from optimizing the six pillars of Local SEO. Google My Business Technical SEO Website Content Citations & Links Reviews Social Media Most magicians rely on the...
Jul 10, 2020 | Ecommerce, Marketing & SEO
Email is the most effective marketing tool for magic dealers. Follow these 7 essential tips to get the most impact from your marketing efforts and drive sales. Download your own copy of the Magic Email checklist here. Do you want to make more money? FREE 15...
Jun 25, 2020 | Business and Productivity, Ecommerce, Magic Industry Wisdom
How you package your products for shipment affects your bottom line and customer retention. Do you know the REAL cost of shipping products that arrive damaged? It’s a lot more than you think. Packaging is the first real impression your online customer has with...
May 19, 2020 | Ecommerce, Magicians, Marketing & SEO
How to Easily Write an Email That Drives Revenue for Your Magic Business Emails are the most effective marketing tool for magic dealers and magicians. Email marketing increases sales for magic dealers and magicians. In terms of ROI emails earn an impressive $40 for...
May 21, 2019 | Magic Industry Wisdom, Marketing & SEO
The first time I heard the term E-A-T and Google in the same sentence I thought Google was finally talking my language. Turns out E-A-T has nothing to do with food and everything to do with how Google evaluates the quality of your website. Obviously, Google will...
May 2, 2019 | Ecommerce, Magic Industry Wisdom
With fewer and fewer brick and mortar magic shops available, online shopping has become the norm and competition for the customer’s dollar is fierce. Your nearest competitor is just a click away. Even though Amazon is not the first place you think about when...
Feb 8, 2019 | Magicians
I watched the trailer for Death By Magic and immediately wondered how many copy cats will follow… to a very unfortunate ending. Death By Magic is a reality-based TV show that features extremely dangerous magic tricks and stunts. British magician...
