Magic Knowledge
Collective advice from professionals in the magic industry.
Are you Making These Costly Website Mistakes?
Avoid these costly website mistakes to bring in more website traffic and prepare for Google’s Core Vitals ranking factor.
Where to Find Free Images
Find engaging images for your website or emails that won’t cost a cent. Here’s our list of favorite sources for free image.
Why You Struggle to Write Content About Magic
Adding fresh, relevant content to your website isn’t as hard as you think. Here’s how.
How to Prepare Your Magician Business For the Holiday Season
The holiday season is upon us. I swear it comes faster every year! In a bizarre way, the Covid Pandemic has virtually prepared you for the holiday season because you've been performing over Zoom and other channels. Hopefully you have a lot of the fundamentals in...
How to Get Results From Google My Business/Google Business Profile
I recentaly heard that in Q1 of 2022 Google is once again changing the name of this service which has morphed through many names including Google Places, Google My Business (hence the title) and now the most recent renaming is... Google Business Profile.Google...
How To Protect Yourself From Fraud
Magic dealers fall into two categories: Those who have been the victim of fraud and those who will. Here’s how to stay in the right category.
Are You Suffering From Survivorship Bias?
I recently listened to a podcast that talked about a behavior known as "survivorship bias." Survivorship bias is the act of focusing on successful people, businesses, and processes while ignoring the failures. Focusing on just the successes blinds us to other...
Why You Need to Market and Optimize Your Videos
Why You Need Video Marketing YouTube is the second largest search engine. Website visitors are 64% more likely to purchase online after watching a video. If you're not convinced, read on. Your Next Steps Videos engage your audience and effectively demonstrate a magic...
How to Optimize Local SEO for Magic Dealers and Magicians
Whether or not you have a “local” magic-focused business, your business WILL benefit from optimizing the six pillars of Local SEO.
The Must-Have Checklist For Creating Emails That Make Money
Email is the most effective marketing tool for magic dealers.
Follow these 7 essential tips to drive sales.
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